Social Media & Content Creation
I turn ideas into engaging short-form content through concept development, filming, editing, and storytelling. My portfolio includes branded culinary travel campaigns and personal lifestyle content designed to inform, inspire, and connect with digital audiences.
Ocean Spray Integrated Brand Campaign
Objective: Increase holiday-season Ocean Spray
usage among millennials by repositioning
cranberry juice as a social, wellness-forward
mocktail staple.
Process: Used primary and secondary research
to identify a gap between high brand awareness
and low everyday usage.
Big Idea: “Spill your Color” Turn everyday spills into moments of creativity, connection, and joy.
Deliverables: Social content, post-store activations, and sweepstakes
Restaurant Recommendation
Developed, filmed, and edited a short-form restaurant recommendation highlighting the local dining experience and positioning Cooking Vacations as a trusted guide to Italian food and culture.
Tiramisu Tutorial & Cookbook Promotion
Concepted, filmed, and edited a start-to-finish tiramisu tutorial promoting the owner’s cookbook. I planned the shot sequence and used pacing, text overlays, and visual storytelling to make the recipe clear and engaging.
Short-Form Content for Cooking Vacations
I created original TikTok content that brought Cooking Vacations’ luxury culinary experiences to life. I managed the full creative process—from developing concepts and planning shots to filming food, accommodations, destinations, and behind-the-scenes moments.
I then edited each video using music, pacing, on-screen text, and visual storytelling to create polished, engaging content aligned with the brand’s aspirational identity.
Creative process: Concept development | Filming | Video editing | Copywriting | Trend research
Personal Content Creation
I create short-form lifestyle content centered on food, travel, beauty, and everyday experiences. I manage the full creative process, including concept development, filming, editing, caption writing, and trend research, while maintaining a consistent personal style and voice.
Over the past year, my TikTok content generated more than 335K video views, 16.4K likes, 14.7K profile views, and 753 shares. My account has 13.1K followers overall, and more than 85% of yearly traffic came from TikTok Search and the For You page, showing strong content discoverability beyond my existing audience.
Hair Product Test
Concepted, filmed, and edited a product-testing TikTok that documented my experience with a hair product in an authentic, easy-to-follow format.
102.1K Views · 723 Likes · 237 Saves · 45 Shares · 15 New Followers
NYC Photobooth Guide
Concepted, filmed, and edited a lifestyle TikTok highlighting where to find photo booths across New York City.
408.3K Views · 44K Likes · 26K Saves · 7.6K Shares · 121 New Followers